My Playslist would look a bit like this:

Early Evening/ Warm Up:

Market Research: Statistics, Demographics, Competition, Opportunities, Threats

Fairly Warm:

Identifying Customers, Defining Measurable Goals, Developing Strategy and Action Plan

Getting Hot:

Visual and Audio Branding: Design of Logo, Leaflets, Business Cards, Radio Jingle, Web Music etc

Very Hot Indeed: Design of a Website plus PR Campaign, Direct Marketing and Face to Face Interaction, Telemarketing

Do feel free to pick the tunes you want...